Promoting a Culture of Sharing and Spreading Goodness to Society

The company values kindness, sharing, and assisting the underprivileged, especially vulnerable groups, through the promotion of volunteerism within the organization under the "Goodness Seed" project. The goal of this project is to instill and encourage employees to recognize the value of giving without expecting anything in return, fostering a sense of social responsibility, and inspiring the expansion of volunteerism throughout the organization. The project includes the following activities:

1. "Goodness Seed" Volunteer Activity

The company organizes this activity once a year to select employees who stand out in doing good deeds and helping others to be "Role Model Volunteers." The purpose is to inspire colleagues and encourage a culture of sharing within the organization.

2. Community Development Volunteer Project

The company provides opportunities for employees to participate in social activities, such as helping the underprivileged, vulnerable groups, and disaster victims. These activities include donating goods and going into communities to provide assistance.

In 2024, the company collaborated with a volunteer network to organize the "Sharing Compassion with Flood Victims" activity in the Northern region. Employees were invited to donate essential items, and a team of volunteers was sent to assist flood victims in the provinces of Chiang Rai, Phayao, Phrae, Nan, Chiang Mai, Lamphun, and Sukhothai, which were affected by the flooding.

The "Goodness Seed" project not only promotes good deeds within the organization but also serves as a driving force to create a society of sharing and sustainability. The company is committed to expanding this project into an organizational culture that continuously sparks volunteerism, helping to build a strong and sustainable society in the long term.